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According to Allied Market Research:“The global meat substitutes market is expected to garner a revenue of US$5.2 billion by 2020, registering a compound annual growth rate (CAGR) of 8.4% during the forecast period 2015-2020. At least seven of the fifteen most well-funded food and beverage startups are plant-based." A question often posed is, can the vegan alternatives mimic what people are used to, in terms of texture, taste and aroma?"